ian helms 🐒(@ianhelms) 's Twitter Profile Photo

A1: When it comes to intent, there’s an inherent expectation when people search for “men’s” vs “women’s” shoes fueled by traditional gender norms.

In reality, clothes don’t have gender, but it’s hard to rank for those and get engagement without using gendered language.

A1: When it comes to intent, there’s an inherent expectation when people search for “men’s” vs “women’s” shoes fueled by traditional gender norms.

In reality, clothes don’t have gender, but it’s hard to rank for those and get engagement without using gendered language. #SEOChat
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Ziflow(@ziflow) 's Twitter Profile Photo

Integrate your creative workflow. Review creative assets on any device. Give clear feedback from your mobile or tablet with no app downloads or installs required.

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The SEO Works(@SEOWorksUK) 's Twitter Profile Photo

Hot off the press... 📰

We'll be taking Colemans's online visibility to the next level, with both SEO and Digital PR! 🙌

Read the full story in Prolific North, here - prolificnorth.co.uk/news/agency-ne…

We can't wait to get started...

Hot off the press... 📰

We'll be taking @ColemanGroup_UK's online visibility to the next level, with both SEO and Digital PR! 🙌

Read the full story in @ProlificNorth, here - prolificnorth.co.uk/news/agency-ne…

We can't wait to get started...

#newclient #seochat #digitalpr
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Chloe Ivy Rose(@chloeivyroseseo) 's Twitter Profile Photo

A2 (cont.): As a community, amplifying queer and trans voices all year round (not just in June!) and making conferences an open and accepting environment for the diverse voices in our industry is something we’re getting better at… But we’re still not great.

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ian helms 🐒(@ianhelms) 's Twitter Profile Photo

A2: Here’s a snapshot from my talk on this topic from April 2022 with all my top inclusive LGBTQ+ marketing tips.

twitter.com/johnmu/status/…

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Chloe Ivy Rose(@chloeivyroseseo) 's Twitter Profile Photo

A2: In our jobs, it’s bringing allyship into marketing strategies from the outset instead of using it as an afterthought. Using gender neutral language, diverse imagery, and avoiding making assumptions about users will go a long way to making strategies inclusive.

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Chloe Ivy Rose(@chloeivyroseseo) 's Twitter Profile Photo

A3 (cont.): And if you’re not sure where to start or who to listen to, ask your peers or literally tweet asking which LGBT+ marketers you should follow. I’ve done that when trying to find other trans/enby SEOs!!

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Chloe Ivy Rose(@chloeivyroseseo) 's Twitter Profile Photo

A1: to me, I think there are passive allies (people who let people live their lives without judgement) and then there are active allies (folks who fight alongside us for inclusion). The first is obviously a lot easier than the second.

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Sarah McDowell (Sarah McDallas) (She/Her)(@SarahMcDUK) 's Twitter Profile Photo

Thanks to Mordy Oberstein *under development* for inviting me back to do later today at 1pm EST 🙌

In honour of , the topic is all about how you can be an + ally when it comes to websites, marketing & SEO 🏳️‍🌈

Who's coming along? 🙌

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Megan Newman | eCommerce | #ChatGPT | #AI(@Megannewman99) 's Twitter Profile Photo

Sarah McDowell (Sarah McDallas) (She/Her) A1/2: As it applies to websites, marketing, and SEO, being an ally means taking steps to ensure that your website and marketing materials are inclusive, welcoming, and respectful of all people, regardless of sexual orientation, gender identity, or gender expression.

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