My main takeaways from the HCU:

✔️ Concise article > exhaustive guide
✔️ Quality editorial > keyword targeting
✔️ Brand > backlinks

Read more in my white paper for The SEO Works

content.seoworks.co.uk/helpful-conten…

I've been quiet on here for a while, but I'm absolutely over the moon that my campaign has been nominated for a UK Search Award 😍

Looking to improve your organic performance?

Then getting E-E-A-T right is essential 🫡

Liam's new piece is here to ensure you do just that... 👇

Find out more - seoworks.co.uk/e-e-a-t-seo-ch…

#eeat #contentstrategy #seoexpert #freeguide #downloadnow

Not sure if you're choosing the right landing pages for your keywords? 🤔

Follow Liam's flowchart for a quick and efficient way to map them to your site... 👇

Keyword mapping plays a huge part in an SEO strategy, so getting it spot on is imperative ✅

#keywordmapping #seochat

Copy and paste my tested SEO content audit workflow:

Here's everything you MUST know to 10X your company's traffic & pipeline:

(This is one of the strategies I've used to grow an edu SaaS from 100K to 260K users in a year)

Bookmark this so you can refer back to it later!

🧠Been saying this for a long time - the About Page is underrated. It's one of the few places on your site where you explicitly say who you are & why ppl should trust you!

🧠Informational content on product & landing pages can be a big part of E-E-A-T!

seroundtable.com/google-merchan…

Entities are just as important to the future of search as SGE

I read Google patents to understand:

✨What they are
✨How they work
✨What you need to do about it

seoworks.co.uk/entity-seo/

Finally getting around to reading this spectacular piece of content by the birthday girl, Marie Haynes.

I think this should be necessary reading for all SEOs. Also a perfect example of 'helpful content' 😅

mariehaynes.com/what-we-know-a…

Don't do this. ⚠️

There's a big problem in this industry. Everyone wants shortcuts, and it pushes low quality content/experiences that turns Google Search into a terrible place, which then ends up hurting everyone who makes content for a living.

A couple reasons why 👇

great writing should feel hard

if you can crank out an article by opening a few browser tabs, so can everyone else

but interview someone, read a book, find an esoteric research paper, or collect some data... and your willingness to do something difficult gives you an edge

Big thank you to Sheffield DM for organising a great event yesterday!

The team made me feel so comfortable, especially with it being my first ever talk

If you're interested in speaking, it's a really supportive environment to take the first leap

People often think of relevance in a search engine as qualitative idea.

That's not how search engines work.

Relevance is a based on the Vector-Space model and I talk about how you too can measure relevance.

ipullrank.com/content-releva…

Free tickets still available for Sheffield DM tomorrow!

Come for actionable SEO tips, stay for my Taylor Swift Easter eggs🥚

The photos I send to my boyfriend when I’m holiday

vs

What he sends me because there’s “suncream on the lens lol”

Making my speaking debut (!!) at Sheffield DM in April

I’ll be sharing principles from journalism to guide your SEO content