'You cannot fight fake facts with facts, you need emotional resonance to change minds' Roudie Shafie discussing countering misinformation during the 'Facts vs. Figures session #PRCAHealth

And we're off!! @PRCA_UK Healthcare Conference is live! #PRCAHealth great turnout to discuss healthcare comms in a personalised age! #healthcarecomms

OVID Director Roudie Shafie was one of the experts on the @PRCA_UK Health Conference's communication panel. Here she shares her view on the success of the Government's simple Wash Your Hands message. Do you agree? Tell us your thoughts in the comments. #reinventhealth #PRCAHealth

We're here at the #PRCAhealth conference this morning! Looking forward to hearing from speakers on how healthcare campaigns are effective in changing behaviour 👌🏼

“Read the good published evidence in healthcare on behaviour change” clear and simple top tips from Dan Berry #prcahealth

Hearing from our very own Edelman UK Nicole Linger, Head of Employee Engagement on what’s working and what’s not around internal communications during the current pandemic #PRCAHealth

Getting ready to hear Dan Berry talk Behavioural Science H&K UK #prcahealth

'Digital is no longer about spray and pray. Orgs need to know who their audience is, what their interests are and how their own purpose meets that to drive emotional engagement' @NatalieOrringe on how to make more human connections on digital #PRCAHealth

Interesting tips on great health campaigns at @PRCA_UK #PRCAHealth Conference today from: @babylonhealth, Claire Cater, Rachel Cooper, Kate Dale, Jennifer Heape, Jane Kirby, Jessi Langsen-Gaston, Sarah Manavis, kate pogson, @helenarub, Marc Southern, Sam Tatam & @hazel_wilkinson.

@DesireeJLopez talking the power of human truths #PRCAHealth

Spend more time on the diagnosis - what are the biases at play? What is the impact of your comms? #PRCAHealth #behaviourchange

“Really good behaviour change campaigns take the complexity out of decision making” Desiree Lopez #PRCAHealth #complexmadeclear

V much enjoying time out of the OVID office to hear about best practice and insightful discussion on all things health comms today @PRCA_UK #PRCAHealth #healthcomms

⁦Jane Kirby⁩ on ‘being liked vs being accurate’, when it comes to receptiveness to ‘fake news’ - proliferated through a digital medium #PRCAHealth

⁦Kate Dale⁩ of ⁦Sport England⁩ kicks off #PRCAHealth speaking about leading #thisgirlcan to reach women who hadn’t previously been reached and to inspire real behaviour change

Great insights from emmadivers PLMR on key learnings from her excellent crisis comms campaign about supporting care homes who were in the eye of the storm during Wave 1. So enthralled I didn’t get a good pic 🙈 #PRCAHealth

Making very complex information very simple - by changing wording away from scare mongering and detail - drove a 60% inc. in people seeing their GP for cancer symptoms @flamingolondon #PRCAhealth

Illuminating sessions on #storytelling and #podcasting at @PRCA_UK #PRCAHealth event in London with Russell Goldsmith #gitamendes #charliedemierre

10 lessons from ⁦Kate Dale⁩ on building an effective behaviour change campaign - learned and demonstrated through #thisgirlcan #PRCAHealth

A word of caution from Claire Cater of the Social Kinetic on behaviour change campaigns: They can sometimes feel paternalistic when the system needs to change around the user too - user-centred design thinking can better enable real change #PRCAHealth