What if you could motivate people to buy without using typical sales tactics?

In Bob Moesta's talk at #BoS2020 , 'Demand-side Sales 101', he reimagines the JTBD theory, applying it to sales with a fresh perspective.

Intriguing, isn't it? 🤔

JTBD that every Salesforce PM should include:

When a Salesforce admin needs to configure their Salesforce org, they want to complete the setup quickly and with minimal clicks, so that they can efficiently manage the system without wasting time clicking.

#SummerOfClicks

Question for folks who said “I am an expert in JTBD”:

What is the 1 book that you’d most recommend for learning how to apply JTBD?

(also fine to link to an article or a video instead)

My answer (though I don’t view myself as a JTBD expert): Demand-side Sales by Bob Moesta

Hit Bravo #CyberSecurity #JTBD
wired.com/story/change-h…

Shreyas Doshi youtu.be/xQV7HVyAJjc?si…
First 30 minutes

V3n Zaake Francis Joel Ssenyonyi National Unity Platform BOBI WINE Hon Nyeko Derrick Mathias Mpuuga For strategic purposes, we need to conduct an in-house membership audit on knowledge, skills & abilities and generate a matrix that feeds into the party's various Job-to-be-done (JTBD) strategies.

For example: what's our JTBD Campaign Strategy in the run-up to the 2026 polls?

Shreyas Doshi Recently read 'The Secret Lives of Customers'. It's a short, fictional read for anyone who wants to get started with JTBD.

goodreads.com/en/book/show/5…

JTBD gets thrown around a lot but means different things to different people

🚀 Simplify Customer Discovery 🚀

🛠️ Use our Job Description Template to simplify understanding what customers need in just 5 steps:
1️⃣ Context
2️⃣ Constraints
3️⃣ Functional Needs
4️⃣ Emotional
5️⃣ Social
👉postly.link/ikJ/
#CustomerDiscovery #JTBD

there is so much friction in the modern software experience, it's mind-blowing. the JTBD is buried behind a matrix of dark patterns.

Que fruta noble los Jobs-to-be-done (JTBD)

Shreyas Doshi Not an expert, but I've implemented JTBD 3x. I recommend 3 different books depending on the situation (recs follow).

Chris Peterson / @[email protected] Shreyas Doshi ie
'I know how to use the JTBD-Jargon in a sentence, and can create some passable JTBD-Theater'

Shreyas Doshi I find JTBD to be MBA-fied user research. The only valuable thing I took away from it was the structure of functional, emotional <personal, social> jobs.
Open to changing my mind.

My publication in Venture Magazine adds a little soul to Jobs-to-be-Done

#jtbd #odi #Entrepreneurship
#MissionDrivenInnovation

blog.venturemagazine.net/mission-driven…

🚀 Simplify Customer Discovery 🚀

🛠️ Use our Job Description Template to simplify understanding what customers need in just 5 steps:
1️⃣ Context
2️⃣ Constraints
3️⃣ Functional Needs
4️⃣ Emotional
5️⃣ Social
👉bit. ly/3CustJobs
#CustomerDiscovery #JTBD !

A very interesting way to learn product is to study the content and events of companies that publish

Here’s some I follow:

- Amplitude for solid product analytics.
- Imtercom for executing on the JTBD Framework
- Mixpanel - Industry-specific analytics
- Maze for UX research

Jonathan Fox SalesforceBreak Salesforce Platform Salesforce Salesforce Admins Tom Bassett Salesforce Customer Success Salesforce Ben Maybe Kel Wetherbee can weigh in on the JTBD that this solved?

Shreyas Doshi big +1 for demand-side sales! it’s the book i’ve referenced the most for practically using JTBD day-to-day.

John Fontenot Mukom Shreyas Doshi hereby referring to it as Eastern Orthodox JTBD