Here’s 4 underestimated ways to boost your Demand Gen.

Because in this tight economy…

Speeding up a buyer’s purchase with effective marketing and positioning increases revenue—and that’s why you’re in business!

👉 mprofs.com/how-to-improve…

#mpb2b #b2b #demandgen

Four Benefits of Employee-Generated Content for Your Business dlvr.it/T54h7X #marketing profs #marketing

Sure glad I got out of the university in time!

chronicle.com/article/if-tru…

Social Media Advice DD Michael A. Stelzner Allen Weiss This article expands on laddering and other techniques you can use to position your brand. socialmediaexaminer.com/how-to-use-ben… 👋 -Jason

Had a great time talking about How to Use Benefits as a Competitive Advantage with Michael Stelzner on the Social Media Marketing Podcast over at Social Media Examiner. Watch it here:
youtu.be/SaWZ7Awljyo

This is my sister's fb reel with a song I wrote.

instagram.com/reel/C4_HOfGg1…

NEW EPISODE! The Marketing Book Podcast: “The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It” by Allen Weiss and Debbie MacInnis Allen Weiss Matt Holt Books Ann Handley
salesartillery.com/marketing-book…

Transform your business today.

NEW EPISODE! The Marketing Book Podcast: “The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It” by Allen Weiss and Debbie MacInnis Allen Weiss Matt Holt Books Ann Handley
salesartillery.com/marketing-book…

salesartillery.com/marketing-book…
The podcast of our book with the wonderful Douglas Burdett is out.
x.com/marketingbook
Thanks, Douglas.

You’ve paid for it—are you allowed to re-use your B2B influencer content?

Or do you need a license to repurpose the content in a year or another channel?

Here are 4 key elements to consider for your influencer content negotiations
👉 mprofs.com/how-to-navigat…

#mpb2b

Yay....our book is finally available next Tuesday.

We always try to take the view from the company and the customer when we approach our work with brands. From the organization’s perspective, the brand represents what promises they make to customers about the brand. This is only part of the story.

Does your brand track social media KPIs?
♥️ Likes…
🔄 Followers…
🙋 Sales Leads…

Fact is, your reputation is defined by conversations on social—with or without you.

If you’re not engaging and measuring, here’s how to get started.

mprofs.com/how-to-measure…

#mpb2b #b2b

Customer behaviors are changing—fast.

Today’s customers aren’t happy being “just another buyer.”

They want to know they matter.

So how does your biz keep up?

With authentic Empathy, at every level.

Here are 4 steps to get you started:
mprofs.com/market-researc… 

#mpb2b

buff.ly/3Sjjjpu is the Former Chief Branding Officer of buff.ly/3SmCBKv (UTA). He sees a better approach to benefits-centric marketing can be the difference-maker today for any company to do better.

Do better with buff.ly/48kavVT.

The associations customers link to a brand may or may not be true of the brand.

The right way to position your product is with Brand Benefits! We’d love to partner with your organization - reach out: buff.ly/3vteYad

Do you make these mistakes in email?

Here are the 10 most passive-aggressive phrases people write, according to a recent poll.

The list includes
🚫Per my last email
🚫Going forward
🚫Please advise

Avoid all 10 for better relationships.
mprofs.com/top-passive-ag…

#mpb2b

We were honored Jeff Hudson, CEO of Venafi, offered to be an early reader of The Brand Benefits Playbook, so imagine how we felt when we heard what he said: 'Their exceptional qualifications as thought leaders and successful projects resulting in billions in shareholder value.'

If you do this, then The Brand Benefits Playbook is your solution. Find it here:buff.ly/48kavVT