Polly Barnfield OBE(@pollybarnfield) 's Twitter Profile Photo

It’s all about building that core community and taking care of them.

The rest will work itself out.

... but the rest is a lot 🤓

The life of an entrepreneur 💥

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Polly Barnfield OBE(@pollybarnfield) 's Twitter Profile Photo

Businesses aren’t spreadsheets.

They are groups of people.

And people are complicated.

People create the value
I'm blessed with a great team @maybetech ❤️

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Polly Barnfield OBE(@pollybarnfield) 's Twitter Profile Photo

If you have nothing to post or content to write for your audience, then find their content and engage with it.

It works like magic

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Polly Barnfield OBE(@pollybarnfield) 's Twitter Profile Photo

Social media marketing is a process, and you won’t win your audience’s hearts overnight. Start by building a community and offering them value. First, entertain, engage, inform, empower, and inspire them. Plugging your brand in will be so much easier after that.

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Polly Barnfield OBE(@pollybarnfield) 's Twitter Profile Photo

Marketers shouldn’t expect to “measure everything”

Why?

Many of the events that trigger people to take action are happening in your customers’ real lives…

Not in your funnels

Just because you can’t measure it doesn’t mean it doesn’t matter

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Polly Barnfield OBE(@pollybarnfield) 's Twitter Profile Photo

Customer research is the critical element that makes every ad, email, landing page, or product launch resonate with and engage your audience.

Yes, it’s *that* important.

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Maybe*(@MaybeTech) 's Twitter Profile Photo

Do you find managing conversations in multiple platforms can be time-consuming and challenging?

Maybe* Unified Inbox brings every conversation into one place, streamlining your communication and boosting productivity 👉maybetech.com/blog/unified-i…

Do you find managing conversations in multiple platforms can be time-consuming and challenging? 

Maybe* Unified Inbox brings every conversation into one place, streamlining your communication and boosting productivity 👉maybetech.com/blog/unified-i…

 #MaybeMagic #DigitalCommunication
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Polly Barnfield OBE(@pollybarnfield) 's Twitter Profile Photo

Never stop marketing.

- Even if sales are great.
- Even when there’s a recession
- Even when it seems no one’s paying attention.

Potential customers are still out there. Your competitors will grab them. 😒

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Polly Barnfield OBE(@pollybarnfield) 's Twitter Profile Photo

Don’t give up if you fail. Business growth is about experimentation and not everything you try will work the first time.

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Polly Barnfield OBE(@pollybarnfield) 's Twitter Profile Photo

Your marketing strategy isn't ready until you talk to customers.

Ask them the channels they discover you on, how they compare options, and why they purchased — in their own words.

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Polly Barnfield OBE(@pollybarnfield) 's Twitter Profile Photo

An audience is great – but more often it's a first client, a first boss, a first investor, a first employee, or a first customer that fundamentally changes the trajectory of your business

Focus on finding your true believers

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