Only need ~50 more responses to get statistical significance! 👇👇👇

Rand Fishkin (follow @randderuiter on Threads) blogged about zero click back in March 2021. It took a bit longer than predicted, but here we are.
sparktoro.com/blog/in-2020-t…

SHOCK!!! 😱
Rand Fishkin (Rand Fishkin (follow @randderuiter on Threads)) ruthlessly schools Tim Soulo on the topic of MARKETING ATTRIBUTION!!

Seriously though... 🙂
Those are (arguably) the best 4 minutes 38 seconds on the topic of 'marketing attribution' that you have ever seen.

Check it out!

(...and…

Are you in #marketing world?

randfish.typeform.com/to/xqBx3fie This short, <4min survey asks about your recent experiences at conferences & events (or whether you've stopped going). I'll publish the results this week.

I did... You should too

The waitlist JUST OPENED for SparkToro's Spark Together this October in Seattle! This is going to be a special event. Think about joining us, ok? Get your name on the list here >> sparktoro.com/sparktogether/…

NEW survey: randfish.typeform.com/to/xqBx3fie

If you're in the #marketing universe, would love to get your feedback about events & conferences in the space. My guess is many things have changed since I ran this survey in 2017. Will publish those changes and results this week.

Exciting! SparkToro is hosting an in-person marketing event focused on #storytelling this year. Waitlist is here: sparktoro.com/sparktogether/… #seattle folks, it is right in our backyard!

Am I the only one that thinks this is ridiculous?

Google literally has an attribution model where you can credit 100% of the conversion back to Google Ads...no matter what.

So so excited for SparkTogether on Oct 8th!!!

Who else is going?? —I can show you my old houseboat from this venue! 😂❤️ #WildThing

October 8th is #SparkTogether . You've probably already heard how incredible the unique format (and what speakers share) is, so I won't belabor.

But this year, for the first time, we're in person, in Seattle. Waitlist for tickets is open now 👇👇👇

NEW post: sparktoro.com/blog/dont-just…

Nothing wrong with running a quick SparkToro search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s behaviors/demographics. But, if that’s all you’re doing, you’re missing out 😉

I cannot say enough about this team. They're folks I worked with for years and the people they hired and trained. They're talented and dedicated, and they love the work.

The list includes contact info, LinkedIn profiles, and specialties. Have a look.

Earlier this week, the team at my old agency, @portent, was suddenly laid off. Michael Wiegand and the crew put together a list of everyone looking for work.

If you're hiring, look at this list. If you want to help, forward this list to your colleagues: docs.google.com/spreadsheets/d…

One the simplest, most straightforward applications of the new @SparkToro V2, in <2 mins 👇

Gartner: 'By 2026, Google will lose 1/4 of queries to AI'
Datos: 'Really? Let's investigate that claim with data from millions of real Internet users.'

datos.live/predicted-25-d… Embarrassing that this rebuttal isn't getting the traction of the original.

My own experience, and SparkToro's clickstream data (via Datos) align with Meta's statements. So do the app store download numbers.

Threads is on track to surpass Twitter's user count & engagement in 18-36 months. A fate that could have been avoided, but hubris knows no bounds.

You Are Your Moat.
sparktoro.com/blog/you-are-y…

Hell of a blog post from Amanda Natividad 🔥