A new partnership begins with one word…Y’ello.

Read about it here: mtn.com/mtn-group-emba…

MTNza

#BigFlex : We believe you should be able to do your best work from anywhere. We evolved our ‘work from anywhere’ policy with the belief that output beats input. Fridays are our WFA day and we offer the opportunity to work from anywhere for a two-week period. #WeBoldlyGo

#DoGood : Our people have our full support in helping those less privileged during company time. They can volunteer for various initiatives with our partners Baphumelele Children’s Home, Bethany House Trust (Children’s Home) and Street Store to make a difference. #WeBoldlyGo

If there’s a “Na Enjoyment” season, it’s Festive. During this time people tend to let loose, which often means oversharing things they shouldn’t. To tell SA about NandosSA's Sharing Meal, we introduced Coco, the “talking dog” who overshares on some “extracurricular activities”.

#Tomorrow : We believe that planning for tomorrow is essential for peace of mind. To help create that peace, we have a Group Retirement Annuity and Life Cover that, if the unimaginable were to happen, pays out three times an individual’s annual salary, and more. #WeBoldlyGo

#Vitality : We believe that medical aid is a non-negotiable when it comes to the health of our people and their families. We offer membership to leading medical aid provider, Discovery, as well as their Vitality programme, to maximise rewards, benefits & synergies. #WeBoldlyGo

#Thrive : We believe in holistic health for our people. That means automatic access to Discovery’s Healthy Company Programme, which includes 8 one-on-one sessions with psychologists & trained mental health professionals when needed. #WeBoldlyGo

#ModernParenting : We believe that family comes first, and we want our people to prioritise that precious time. To help do that, we give four months of fully paid leave if you are the primary caregiver, which we see as completely gender-neutral. #WeBoldlyGo

#OOO : We believe in balance when it comes to work and home life, so we increased the baseline leave for everyone in the Group to a minimum of 25 days annual leave, which is in addition to the month-long paid sabbatical offered after 10 years of being with us. #WeBoldlyGo

Big Brother Africa is one of Nigeria's biggest TV shows. Desperados is a main sponsor. With the National Elections happening at the same time, we saw a chance to amplify the Desperados message of “Made to be Different” and bring relief from electoral news: tinyurl.com/26kdca68

#NorthStarAcademy : We believe in helping our senior managers be the best they can by training them to be effective & empathetic leaders. We've developed a tailor-made, senior executive management programme as part of an annual Academy across our Group. #WeBoldlyGo

#MyCompass : We believe in a high-performance culture & want our people to be clear on what makes them brilliant. We work with our people to develop tailored performance plans with clear objectives, focus areas & measures of success that evolve as you do. #WeBoldlyGo

#MyJourney : We believe career development is essential to personal & professional growth, so we create bespoke career development plans to map each individual's career journey with us across metrics like growth objectives and measures of success. #WeBoldlyGo

Tiger Beer has become the fastest growing lager in Nigeria, but with a challenging 2023, we decided to focus on growing equity. Known as the beer that’s “born from the streets”, we needed to bring some energy and creativity back to our consumers’ world: tinyurl.com/yhc8fykx

We believe that the only way to help our people achieve their highest potential is to create an ecosystem of support, recognition, and values. We developed 10 commitments to all our people around one powerful orientation: #WeBoldlyGo . We'll be sharing more in the coming weeks.

The UCL is Heineken's biggest sponsorship, but Africa is only represented through its football players. They have no teams playing. With such a huge football community, we developed the Trophy Tour to bring the game closer to Africa & our consumers: tinyurl.com/u2p2z34x

Calling SA’s BOLDEST young talent. Applications are open for M&C SAATCHI &I, our graduate accelerator program that goes beyond advertising & brings together young diverse talent to work at our JHB & CPT campuses. Visit our website to find out how to apply: bit.ly/3sRYPK4

Is your campaign worthy of Gold?
Find out at this year's Effie Awards Gala.

In 2022, M&C Saatchi Abel & Superbalist.com won a Gold Effie for their campaign.

Join us on 15 Sep for finalists and winners announcement

Tix here - bit.ly/3Nc7TkB

#EffieAwards2023 #ButDidItWork

🔥 “Why don’t you just pull it out?” If you’ve ever eaten a sosatie, it’s awkward – you know – because of the stick. In our latest ad for our client NandosSA, we tackle the awkwardness of eating a sosatie head on, and how just “pulling it out” makes everything better. 🔥

Congratulations to all the teams and our clients involved in this award-winning work. #CreativeCircle