Read here: reichental.com/forbes/kyiv

Read here: reichental.com/forbes/sonos

One year into Oleg Polovynko’s carefully planned strategy, everything suddenly changed. His country and city were plunged into a war that would derail everything and necessitate a completely different focus.
Here's the story I wrote for Forbes: forbes.com/sites/jonathan…

Sonos Oh man, this app is really 8th grade. Missed the mark on this.

I want the old app back. With the ALARM 🚨…. That I have been using for years.

What a mistake updating.

Sonos Alarms need to come back. They are completely missing for me and my daughter was late to school without her alarm ⏰ Why would an update remove a key feature? This new version is really bad and not ready for the real world.

Sonos released its much-anticipated app controller upgrade on Tuesday. Instead of being wowed by positive improvements, many in the normally loyal and enthusiastic Sonos community were greeted by a half-baked solution that was missing core functions.
lnkd.in/g6JnTKas

Sonos released its much-anticipated app controller upgrade on Tuesday. Instead of being wowed by positive improvements, many in the normally loyal and enthusiastic Sonos community were greeted by a half-baked solution that was missing core functions.
lnkd.in/g6JnTKas

One year into Oleg Polovynko’s carefully planned strategy, everything suddenly changed. His country and city were plunged into a war that would derail everything and necessitate a completely different focus.

The Story Here: lnkd.in/gGaiPwR6

🤦‍♀️🤦‍♀️🤦‍♀️

Is it possible we're mostly focused on the wrong things?

Sonos Why did you remove the sleep timer? This is an essential feature.

One year into Oleg Polovynko’s carefully planned strategy, everything suddenly changed. His country and city were plunged into a war that would derail everything and necessitate a completely different focus.

The Story Here: lnkd.in/gGaiPwR6

Sonos released its much-anticipated app controller upgrade on Tuesday. Instead of being wowed by positive improvements, many in the normally loyal and enthusiastic Sonos community were greeted by a half-baked solution that was missing core functions.
lnkd.in/g6JnTKas

Jonathan Reichental 💯 Sonos It's absolute garbage. How was something this bad signed off as fit for release into production?

My latest for Forbes.

Kyiv CIO Pivots Digital Strategy When Bombs Begin To Fall via @forbes forbes.com/sites/jonathan…

4 Lessons From Sonos' App Upgrade Fiasco

forbes.com/sites/jonathan…

In case you missed it, Sonos had a massive app upgrade failure this week and users are furious. I've written about it and what we can learn from it in Forbes: forbes.com/sites/jonathan…

In case you missed it, Sonos had a massive app upgrade failure this week and users are furious. I've written about it and what we can learn from it in Forbes: forbes.com/sites/jonathan…

Sonos This really is an awful software release, you've removed so much functionality it's shocking. We need alarms as a minimum ASAP. #dontupgrade #sonos (cr)app

Sonos It’s a disaster. What happened to the sleep timer?