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https://blume.vc/ 18-02-2011 17:08:29
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Fantastic piece.
This blog is a classic example of, 'show, don't tell'. It has templates, a simple process to follow, and gives you a solid example of how to go about the first phase of sales for b2b folks in SaaS.
Good read. Rohit Kaul š
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Useful framework for B2B GTM
~ Not aware of problem or solution - Outbound
~Aware of problem, not of solution - Outbound supported by content, organic reach, thought leadership
~Aware of problem and solution - Performance marketing + SEO led inbound
via Shruti Kapoor Shruti Kapoorā¦