What does great product marketing look like?

In Bessemer's Product Marketing 101 guide, 3️⃣ PMM leaders explain:
🧭 Positioning, messaging, and GTM strategy
✅ Green flags of strong hires
🧩 Early-stage marketing challenges
💡 And more!

Read it today: bessemervp.team/4b8GSIA

Our 𝐜𝐲𝐛𝐞𝐫𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐭𝐫𝐞𝐧𝐝𝐬 𝐟𝐨𝐫 𝟐𝟎𝟐𝟒 are now live — just in time for #rsa2024 . ⏰

Michael Droesch, Amit Karp, & Yael Schiff share five trends impacting the CISO agenda. ⤵️

bvp.com/atlas/cybersec…

We've extended nominations for the ninth annual #Cloud100  through May 14.

Apply here:

forbes.com/sites/kenrickc…

#ICYMI — New Heart of Healthcare Heart of Healthcare Podcast! This week, Stephen Kraus and Halle Tecco MBA, MPH cover recent headlines:

- Reporting on Cigna's prior auth process
- FTC's non-compete ban
- Walmart's decision to shutter its health clinics
– And more!

Listen: bessemervp.team/3IG1MCe

📖 Weekend read — The Atlas newsletter is out! We cover:

📊 How AI is transforming the data stack
🔮 A framework for building forecasts
💡 Recent reads and firm highlights

Read: bessemervp.team/3wjMb8W
Subscribe: bessemervp.team/3UhfkLt

We have to know, what’s your favorite corporate slang!? Share it with us in the comments 👇

Dive into deep tech with this episode of Ones To Watch ⚡ Bessemer share what they believe are the top ten promising deep tech companies working to make science fiction a reality.

AI is transforming the data stack.

On Atlas, Amit Karp, Yael Schiff, Lindsey Li explore the 𝐃𝐚𝐭𝐚 𝐒𝐡𝐢𝐟𝐭 𝐑𝐢𝐠𝐡𝐭 market and how startups like Seam AI and Preql are leading the way. 💡

bvp.com/atlas/whats-dr…

✨ 𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐭𝐡𝐞 𝐆𝐓𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐀𝐈-𝐟𝐢𝐫𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬? ✨

Sign for Bessemer's GTM Course to learn the frameworks, strategies, and tactics to drive startup revenue >>>

bvp.com/gtm-course

We sat down with investor Eric Kaplan to ask him a few questions about his experience as an investor.

Our 'Wish I Knew' podcast won a 2024 The Webby Awards for Best Business Episode! 🎉

We're incredibly grateful for our amazing hosts davidcowan and Talia Goldberg, and our impressive lineup of founders and leaders over the last two seasons, including Peter Beck, Sarah Friar,…

It's time to get mentorship in your inbox. 💌

Starting a business is no easy feat. Making it successful is infinitely harder.

Sign up for Bessemer's 𝐇𝐨𝐰 𝐭𝐨 𝐋𝐞𝐚𝐝: 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐅𝐮𝐧𝐝𝐚𝐦𝐞𝐧𝐭𝐚𝐥𝐬 𝐂𝐨𝐮𝐫𝐬𝐞 ➡️ bvp.com/how-to-lead-fo…

When should founders shift from near-term to long-term planning?

As Sameer Dholakia scaled SendGrid to $100M ARR and beyond, he had to shift from thinking in terms of quarters to years.

On Atlas, learn to prioritize, pivot, and build a multi-year view: bessemervp.team/4baA2Se

We are excited to roll out Perplexity Enterprise Pro to our team at Bessemer — here's to more productivity and more knowledge. 🚀