The CW's 2024-25 schedule includes new dramas, game shows and a WWE alliance. adweek.it/3V0P48a

In the first of ADWEEK’s upfront postmortem chats, we spoke with NBCU's Mark Marshall about the differences with this year’s presentation, the ad opportunity around Wicked and, yes, his reaction to Meyers’ Yaccarino joke. adweek.it/3K5AlCq

We're a presenting partner at ADWEEK House in Cannes, during the week of June 16th.😎

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YouTube is 'redefining what TV looks like,' by asserting its dominance at its upfront event, boasting billions of viewers and achieving highly relevant ads for its brand partners. Views on YT living room grew 130% in the past 3 years.

adweek.it/4apCJPl via ADWEEK

New: Pinterest has partnered with the Dotdash Meredith brand Real Simple to create a shoppable magazine.

The tie-up is the latest example of how the logic of retail media is influencing digital media.

For @ADWEEK: adweek.com/media/real-sim…

McDonald’s continues its focus on nostalgic marketing with a limited-edition McFlurry meant to evoke sweet memories of grandmothers. adweek.it/3WJr1f7

Stop & Shop has named independent agency Curiosity its new creative agency of record. The win follows a multi-agency review process led by Mercer Island Group. adweek.it/4dL2v3w

Real Simple partnered with Pinterest Wednesday to produce a shoppable print magazine, part of a broader push from both parties to shorten the distance between the inspiration and transaction phases of the consumer journey. adweek.it/3WIOtJB

Comedians Natasha Leggero and X Mayo hit the road to test a 12-hour period product from Thinx. adweek.it/4dBR8e9

YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event Wednesday, boasting billions of viewers and achieving highly relevant ads for its brand partners. adweek.it/4dL6KMc

The Target campaign marries two insights mined from social media: the intense love some consumers have for the brand, and the fact that many are “experiencing joy in smaller moments,” said CMO Lisa Roath. adweek.it/3QLlq40

It’s part of Autodesk's CMO Dara Treseder’s plan to bring the B2B brand to consumers by thinking like a B2C brand, making genuine connections with consumers using pieces of culture its target audience adores. adweek.it/4dHQqfe

Netflix is looking to score on its NFL Christmas Day games by doubling down on adtech.

In its first in-person TV upfront week presentation, held today, the company announced several ad tier updates, including its own in-house adtech platform. adweek.it/3K5zSjC

Warner Bros. Discovery is gearing up for the 2024-25 Upfronts with a focus on content, targeting, convergence and measurement. Dive into Warner Bros. Discovery Ad Sales strategies and what makes them excited for this year's event. adweek.com/sponsored/for-…

In its new iteration of its ongoing campaign, Elite Media brings in Derek Jeter, who has been with the company since 2014, to help solidify its position in the marketplace. adweek.it/3V1yvZB

Leading OMG’s Cross-Cultural Center of Excellence, Michael Roca helps account teams across all OMG agencies unlock growth for their clients by putting diverse audiences at the core of media planning and investment. From your team at @omnicommediagrp. #BeOMG #sponsored