Creatives: what’s your biggest challenge with marketing?

Cooking up some content to help 😊

Strategy day today reminded me of what truly lovely and talented folk I get to work with. ❤️

So proud of our team ❤️

Felt lost for much of this year, but now feeling motivated af. Working on:

Top secret project at design cuts
Building in public
Reigniting our team culture
Rejuvenating our community forum
Levelling up our community events

Lots of community/brand stuff that makes me happy ❤️

To be a good community leader, you should understand how to be a good member.

This year I’ve felt flat.

Struggling with juggling everything, particularly as a new parent.

We got off track, focused on the wrong things building my company.

But lately, I feel like I have my mojo back in a huge way. I’m motivated, excited to share the magic we’re cooking up

A community member cancelling when they never tried to engage or get any value feels like a spouse divorcing you when they made no effort in the marriage.

In an age where we can stream movies from the comfort of our homes, why are people dressing in pink and flocking in droves to go watch the Barbie movie?

Community 💖

Just hosted a workshop about community culture. Key takeaways:

People come for value, stay for culture
Culture is never done
Lead by example
Repeat your culture traits a lot
Weave culture into your external marketing
Call our members who embody your culture

Grateful 🙏

I help hundreds of community builders and by far their two biggest pain points are: improving engagement, finding new members.

If you struggle with either of these, you’re not alone.

Ok officially my fave ever feedback to one of my newsletters 🥹

“I happened to open this email
with the intention of unsubscribing (couldn't remember why I registered)- But instead read your beautiful mail, fell in love with you and want to thank you for this practical wisdom.”

I just wrote a really unique newsletter about how being a good community member has literally changed my life. It’s scheduled for tomorrow, you can subscribe here to get it: communitymanual.com

There, I said it…

During Covid our team went fully remote.

There have been some great perks from remote working, but I’ll admit - our recent in person strategy days prove there is no substitute for IRL.

Magic happens in person.

Small communities allow you to serve your members deeper.

Stop feeling embarrassed that your community isn’t bigger. View it as a strength.