Back atcha Lara Toscani Weems! We have much to discuss, and even more to do 💪🏽

Meet Parity 's first 1,000 pro women athletes! Talented... inspiring... engaging... and a surprising number of dog owners and protein shake enthusiasts!

impact.paritynow.co/meet-the-1000-…

Excited to share that Parity is now an official development partner of new USL Super League club Tampa Bay Sun FC! Looking forward to supporting the club & its players in their first season 💪🏽 businesswire.com/news/home/2024…

That was the best half of defensive basketball I’ve seen UNC Tar Heels play this season. It’s almost like we’re fired up or something 😂 #DukevsUNC

My favorite player

'The research also finds consumers are more likely to think favorably about a brand if it sponsors women’s sports (29%) versus men’s sport (17%).'

Just sayin'...

marketingweek.com/womens-sport-s…

#SportsBiz #WomenSports

New Hockey League Latest to Capture Women’s Sports Boom - frontofficesports.com/new-hockey-lea… via Front Office Sports

'After landmark World Cup, more sponsors keen on women's sport in 2024.' Valarie Allman is spot on - finding authentic matches with women athletes is the secret sauce that brands need to be tapping into in 2024.

reuters.com/sports/sport-a…

M O O D ‼️

Deja Kelly 🤝🏽 RJ Davis

It's been quite a year! Check out Parity’s 2023 in Review linkedin.com/pulse/paritys-… via LinkedIn

CMOs & brand marketing leaders: I implore you not to make the same mistake I did when I sat in your seat.

sportsbusinessjournal.com/Articles/2023/…

Via Sports Business Journal

Thanks for having me on the pod, Brian and SportsBusinessRadio team! 🙌🏽

Hey brand sponsors, take a leaf out of title sponsor Gainbridge Sports's book and commit to equal prize money for women athletes! Doing it right during #ParityWeek 💪🏽🎾🏆

apnews.com/article/billie…

Interesting comments on women in sports and the 'glass cliff' - is Spain's new national coach in a remotely winnable situations?

impact.paritynow.co/hanging-on-to-…

Excited for Parity and The Brandr Group to team up and get more sponsorship dollars heading toward women athletes!

“We have a gift for you” - I feel like I’m at the Oscars! ⁦Thank you ⁦TED Talks⁩ ⁦TEDWomen⁩ #ted

As a Dubs fan AND a women's sports fan, pretty excited by this rumor... 🍿👀🎉

theathletic.com/4902855/2023/0…

~20 min left to bid on a signed Los Angeles Sparks poster via Parity Locker!

locker.paritynow.co/collections/li…

Introducing a new way to invest in women’s sports! Meet Parity Locker ⚽️ 🏉 🏎️ 🏀

You can now buy signed, game-worn gear directly from pro women athletes. It’s a win-win: you support women athletes directly; women athletes earn income

Check it out at locker.paritynow.co