going through rippling's investor memo and i can sense a lot of hidden angst — common and natural to those who understand an industry a lot better than everyone else. the entire document is framed as 'us vs. them'

it creates a natural contrast. builds interest by violating

Think about each piece of writing as a conversation between you and the voice in your reader's head.

not autistic heehee

All around the world, select humans create incredible success in their own profession/business

By having broken all the rules.

Then these very same humans turn their attention to Life,

And bow like obedient feeble invalids to spirituality and self-help,

Begin following all

i see that some people take this too far where everything they do is just for the sake of a sales pitch, no substance underneath.

everything pales in comparison to it. life is not worth living without the possibility of it.

Danger and safety are inverted to those who lean upon the fickle foundations of the material.

Man cannot ascend higher than the depth of the question that has wholly captured his heart.

Everyone thirsts.

Yet they drink from the sugary derivative world that knows only of its own conjured rules and conclusions.

These intoxicating waters cannot carry you to the place - within, yet beyond - where the rains do not cease their pouring.

True art makes one anew upon each re-exposure.

Extremes illuminate the unperturbable grounds.

Insight first pierces with a deep quiver before any conscious apprehension can begin to take form.

The simplest questions bring one to silence.

True teaching is far from what appears to be taught.

No one can truly afford to lie.

Balance and equilibrium are far too delicate to even be felt by the rough groping hands of man.

All that has transformed the world did so without reason.

Pride is to forget there is always a more fundamental level you are yet to see.

Volition bears only mundane fruit.

Truth viscerally pierces your heart well before your clever musings can begin to elaborate the empty shell that remains.