Firebrand
@firebrand
International digital agency. We unite behavioral science, storytelling & tech to drive ROI. Dig digital strategy, content marketing, web design, Twin Cities.
ID:123719746
http://firebrand.net 17-03-2010 01:17:11
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Are you wondering whether your business should be using WordPress or @Squarespace? We created an easy CMS primer for you... firebrand.net/squarespace-or…
#wordpress #squarespace
Too often, marketing relies on anecdotal approaches and lacks rigor.
That's where evidence-based frameworks that harness the irrationally predictable patterns of the human mind come in.
firebrand.net/reliably-boost… #influence #behavioralscience
'The hallmark of sociological storytelling is if it can encourage us to put ourselves in the place of any character...and imagine ourselves making similar choices.'
Social storytelling is a powerful force for moving people & a critical part of what we do.
blogs.scientificamerican.com/observations/t…
No one goes to a neighborhood BBQ hoping the self-important, know-it-all will drone on, dominating the conversation & leaving little room for an exchange. The same goes for #social .
We're wired for authentic dialogue. Brands that do it well will win big.
searchenginejournal.com/2019-social-me…
If you're not taking advantage of #PeopleAlsoAsk snippets, not only are you missing out on a key search opportunity--you're leaving the door open for your competitors to define your brand and steal your prospects.
searchengineland.com/the-explosion-…
Slow down, show your in-house subject matter experts how your #digitalmarketing efforts can drive success for the larger organization. You'll need their buy-in--and valuable time--to create the high-quality content your audience needs and Google rewards.
searchengineland.com/machine-vs-man…
It's not enough to optimize your content for utilitarian search queries relevant to your products & services.
To be successful, you must predict #searcherintent & deliver answers to user questions with more personal, natural language than ever before.
thinkwithgoogle.com/consumer-insig…