Monthly media digest 🔍Our media insights team speak regularly with national and regional journalists, reporters, producers and presenters to understand what they are looking for from brand guests and celebrity spokespeople. Discover what we learned this month 👉

We made sure broadcasters had a chance to hear from AutoTrader’s Commercial Director, Ian Plummer, who’s at the Beijing Motor Show soaking up the latest EVs being showcased in China.

Here’s Ian speaking to Times Radio’s breakfast programme...

youtube.com/watch?v=XmcgQ5…

We're delighted to share that we came away with the Best Integrated Communications Campaign award last night with Stop the Smartphone Swindle work with Virgin Media O2 and the brilliant Hope&Glory, Missive and Strand Partners at the #PRMomentAwards 🏆 PRmoment

How can regional broadcast programming lead to nationwide exposure?🤔Camila Holden-Ayala reveals why regional case studies can be so powerful, and why you should never forget how a story relates to people's everyday lives when planning your campaigns.

linkedin.com/pulse/relatabi…

On the day the latest Rightmove UK House Price Index was released, Paul Broadhead, Head of Mortgage & Housing Policy at Building Societies Association, discussed how first-time buying is increasingly unaffordable across the likes of BBC News, LBC News, 5 News & more.

youtube.com/watch?v=l-qNjY…

A new treatment has been approved on the NHS for children with rare brain tumours. Suki Sandhu discussed her experiences and what this new medication could do for 1000s of children on Sky News, alongside Simon Newman, the CSO of The Brain Tumour Charity.

youtube.com/watch?v=5aafD0…

In our recent event, BBC News Political Correspondent, Peter Saull and Political Correspondent at Sky News Matthew Thompson shared their insights into the news agenda - answering key questions on where spokespeople will be needed to lend their expert view

broadcastrevolution.co.uk/events/the-pol…

Diabetic Life Coach, Vanessa Haydock, has revealed nearly 2/3 of women don't prioritise their health. We wanted to get Vanessa’s message out there - listen to Vanessa here on BBC Radio Cambridge.

youtube.com/watch?v=GCk1dp…

🚀Podcasts have gone supersonic - how do you stand out in a crowded landscape?🚀

Sarah Cann sat down with Global’s Chris Lander and Emily Sandford to discuss all things podcast. If you missed it, you can watch the full event or read our overview below.

broadcastrevolution.co.uk/events/enterta…

What stories are broadcasters focusing on right now, and which kinds of spokespeople are they looking out for to comment on them? Our media intel team share their insights on what national and regional journalists, reporters, producers and presenters currently have their eye on👉

Big thanks to both Chris Lander and Emily Sandford for your time today

Those pitching guests say a nice email is important about why your guest would work. Always looking for guests to come on

Being engaging, charismatic and don’t offer bullsh*t. Considerations all important when starting out. The sound quality is very important too

Emily’s job is to make what is recorded sound tasteful. She has to sense Check. An hour recording takes 4 hours to edit. You’re listening to everything and make it flow

While people are listening they can buy products - the audience will go there more than any other medium

Nothing is commissioned without speaking to the brand space team. Need to make sure the audience will be interested in the topic of the podcast

They say don’t judge a book by its cover but with podcasts the cover is very important

4 million podcasts uploaded a week on all platforms

The next generation of comics will come through podcasts

Podcasts are more appointment to listen than background listening.