News from Supermarket India:
There is a new No.2 brand in non-carbonated drinks now:
No. 1: Mazaa; established leader
No. 2: Storia coconut water!!

Storia’s rise depicts an increasingly confident desi consumer who wants her natural preferences modernised.
It also shows the

As a business model, Amazon is evolving to be closer to Google & Meta. Google gives search, Meta offer social network and Amazon gives online retail for ‘free’ in return for selling customer data to advertisers.

If you are getting any service for free, then you are the product

Impact of planned purchases vs ‘as you will ordering. Learning with Nirmalya Kumar ‘s #Clash :
2006: for Amazon US, fulfilment cost was 17% of sales.
2022: fulfilment cost, net of Prime subscription earnings, 37.5% of merchandise sales!
(Sales were 39 times higher in 2022.)

The key

Contrary to investor & media narratives, here’s a data based view, says Nirmalya Kumar :

Amazon’s cost of order fulfilment- picking, packing, and shipping, is higher than WalMart’s cost of operating stores - space, people, power, inventory, decor. Even after 30 years of Amazon

In the US market,
Walmart > Amazon in Online Grocery.
Amazon >>Walmart in Fashion.

Physical store presence and omnichannel thinking seems to make a difference in online grocery!

Heard on the streets of Bihar:

In other states, parents start teaching their kids, with ABCD..
In Bihar, instead, parents tell their kids, ‘beta/beti bolo, U.P.S.C!!’
😂

- Unique design elements, symbols, from the historical & cultural legacy of Bodhgaya.
- Natural connection to the values of ‘mindfulness & sustainability’ of the institute.
… rather unmatchable facets available only to IIM Bodhgaya, amongst business schools.

These were our

Being part of the creation of an institution is such a different experience.
The ideas have to be generational and timelines, long and patient.
…zing of convocation weekend & new campus.

Mattha, Arhar dal, sattu baati, chokha, tamatar chutney… if you do not recognise these in the picture, you need to visit Purvanchal.
‘Working’ lunch treat at #BaatiChokha at #Varanasi , with colleagues.

Learning about custard, with @weikfield , the specialist:
- moms love it. Tasty way to get kids to eat fruits and milk.
- 40+ older customers love it as a comfort dessert.
- sales spike up during summers.
How do you stay relevant with younger customers?
How do you take fuss

My most effective ‘away from screens’ time these days is, podcasts. Easy paced, long format ones. Non-distracted and listening, pausing, thinking time. Good to see many good quality creators doing long form content.

I wish tech gets better for us to highlight and also share

Something I said a while back. But believe in it, totally.
‘Always take a shot at something you’re bad at.’
It keeps you grounded, learning and be vulnerable by design. | Damodar Mall on cultivat... youtu.be/Q_-CNhynrYU?si…

Eggs.
They involve less intervention in animal life cycles than milk does. Culturally, even in my home, they are ‘non veg’. Rationally, they are as ‘veg’ if not more, than milk.

Nature’s marvel pack of good nutrition. And yes, wasting egg yolk is often silly. So is, paying

This jar was a fun guest appearance at my breakfast table today.
Everyone agreed on 2 things:
- the choco hazelnut taste of ⁦@Nutella can take you to inner JoyLand.
- it was an incredible act of camaraderie & friendship by team #Ferrero India, to personalise the pack for me.

All buffalo milk is A2 milk.
There is nothing unique to Indian breeds A2 milk.
And the Indian dairy sector has the least ‘industrial cattle farms’ compared to anywhere else…

Watch this 15 min for The Science of Milk. Chill and live a wholesome life.. youtu.be/oH7BSXLl4NI?fe…