Even though Black Friday and Cyber Monday are over, there’s still plenty of opportunity left for your DTC brand. It’s not too late to get your email list in order and increase click rate this year.

orita.ai/blog/optimized…

DTC marketers, you don't have to live like this. Better email lists = better performance metrics and reduced spending. Why wait?

Things you can do to increase CTR & CR before BFCM:

✅remove junk, spam, duplicate from lists
✅remove unengaged customers from lists
❌stop sending emails to customers that aren't currently in the market to buy

If your brand uses @Klaviyo for its email marketing, there's still time to significantly reduce your costs and improve performance this year. What are you waiting for? orita.ai/blog/bfcm-spen…

Deliverability is maybe the most serious issue for email marketers.

But optimizing the content won't get you the metrics you're aiming for.

Make sure your lists aren't filled with spam, duplicate and unengaged accounts. That's the fastest way to improve your open & click rates.

Appreciate the shoutout CEREAL TALK / シリアルトーク!

We are here to help DTC brands lower their email/sms marketing bills.

No matter where you are in the world.

#Emailmarketing #SMSmarketing

We started optimizing email marketing for Skout Organic last month

> 27% of their email contacts were unengaged, junk, duplicate

This = wasted budget & poor open rates/ deliverability

Now we dynamically activate & suppress email contacts at the right time

DM us to learn more

Great conversation with gabriela barkho about rising costs of running a DTC business. Brands like Italic and @carawayhome have turned to orita to help reduce spending...and seen fast results.

DTC Brands: Had an interesting convo this week about how success metrics are evolving - it's now about profit over customer LTV. How's this shift impacted your marketing approach and tools? 🤔 #ecommerce #ecommerce marketing

Word. We've helped customers save up to 44% on their Klaviyo bill.

Dynamic list management. Some email marketing providers promise to save money with usage-based pricing, but you're responsible for managing your contacts. We take on the heavy lifting, working w/ your ESP to make sure your lists are free of unengaged contacts, spam & duplicates.

Most #DTC brands come to us to save on their email and SMS marketing bills. This is the other side of the coin.

It's why we take a data-driven approach to managing contact lists. We dynamically turn on/off profiles when it makes sense to do so. #LessSpamMoreHam #NoUnsubscribes

Hard agree

📩 DTC brands: Keep email lists clean for better deliverability, higher engagement, and increased ROI! Clean list = Happier customers & more conversions. 🚀 #DTCMarketing #EmailBestPractices #MakeItDataDriven

📧💡 #EmailMarketing Tip of the Day: Keep your list clean! It helps improve deliverability, reduces spam complaints, and improves open/click rates. Plus, it can save costs by reducing the number of emails sent to inactive subscribers. Remember, it's quality over quantity! #DTC

📧💡 #EmailMarketing Tip of the Day: Keep your list clean! It helps improve deliverability, reduces spam complaints, and improves open/click rates. Plus, it can save costs by reducing the number of emails sent to inactive subscribers. Remember, it's quality over quantity! #DTC

Increase your MER in a few days. No engineering required. #DTC #EmailMarketing #SMS

Do you know how much money you're wasting on marketing every month because of outdated/ineffective customer lists? It's time to fix the problem.

#MER #marketing #dtc #ecommerce

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