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Marketing Week

@MarketingWeekEd

Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.

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linkhttp://www.marketingweek.com calendar_today20-03-2009 10:18:07

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Recruiters and jobseekers are continuing to struggle in the current landscape, with few jobs and opportunities leaving brands taking advantage of the ‘buyer’s market’. marketingweek.com/jobs-market-ho…

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Should marketers be better at marketing themselves beyond sticking a green banner to their profile? It’s a complicated topic – and like many of these things, there isn’t a straight answer. marketingweek.com/marketers-sign…

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Slowly, senior marketers are starting to see redundancy as an inevitable part of their career journey. Ashwin Naiksatam has experienced it four times, parting company with such brands as Dixons Retail, Maplin, Giffgaff and Hostelworld. marketingweek.com/reframing-redu…

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The recruitment process for marketers is a challenging time currently. Some headhunters are suggest that implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience marketingweek.com/ai-marketing-r…

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Designed to keep the team focused on the jobs to be done, @Britvicplc’s framework covers everything from what the brand stands for and communications, to impactful experiences and consumer insights, marketingweek.com/innovation-exc…

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Marketers are often taught there are two ways to orient your business: product and market. But creator-backed brands like Prime are finding a third way: audience-orientation marketingweek.com/creators-brand…

Marketers are often taught there are two ways to orient your business: product and market. But creator-backed brands like Prime are finding a third way: audience-orientation marketingweek.com/creators-brand…
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A marketer, speaking to Marketing Week in an anonymous capacity, blames imposter syndrome for allowing colleagues to put them down and undermine them – despite having more experience. marketingweek.com/marketers-over…

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With the best will in the world, marketers can’t often usher in growth for entire sectors. “The biggest challenge for us is that the category itself is pretty stagnant,” said Chris Gough, head of marketing and communications at Three UK. marketingweek.com/marketers-navi…

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In a panel hosted by Marketing Week editor-in-chief Russell Parsons, three CEOs were asked what current marketers need to stop, start and keep doing if they aspire to reach the head of the table marketingweek.com/ceo-cmo-jump/

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The six ads, all posted last October, were deemed by the ASA to have broken the CAP code despite Beverley, who has one million Instagram followers, owning the brand. marketingweek.com/ads-influencer…

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Half (50%) of CMOs consider the CEO to be the key figure they most need to deal with to achieve their goals, according to research from Deloitte surveying 38 UK CMOs and 34 senior marketing leaders. marketingweek.com/marketings-boa…

Half (50%) of CMOs consider the CEO to be the key figure they most need to deal with to achieve their goals, according to research from Deloitte surveying 38 UK CMOs and 34 senior marketing leaders. marketingweek.com/marketings-boa…
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Top marketers on navigating growth in a low-growth environment

Senior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in contrasting sectors. marketingweek.com/marketers-navi…

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Microsoft’s UK CMO Bonnie Pelosi has been promoted to CMO of the EMEA region.

marketingweek.com/microsoft-uk-c…

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.Aldi Stores UK takes fight to rivals by mocking price matching efforts in new ad

The supermarket has launched a new campaign mocking competitors who price match its products as it looks to reclaim some of the ground recently lost to rivals marketingweek.com/aldi-price-mat…

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Consumer confidence has increased for a second consecutive month, making for a “brighter picture” after a “long period of stasis”, according to the latest GfK Consumer Confidence Barometer marketingweek.com/consumer-confi…

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Britvic GB marketing director Munnawar Chishty is on a transformation mission, starting with capability building

The marketing excellence agenda centres around a brand growth framework marketingweek.com/innovation-exc…

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Marketing recruitment is in a bad place, and has been since early 2023. More senior marketers are out of work than ever, redundancies and restructures are rife and it doesn’t seem to be showing much sign of improvement marketingweek.com/jobs-market-ho…

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.Very’s CMO promoted to executive team in newly created customer chief role

Jessica Myers is taking on the chief customer officer role, which will “bring together” a number of teams under her remit as part of a reshuffle marketingweek.com/verys-cmo-move…

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Yesterday, our Leadership Summit unfolded into an inspiring and informative day. But don’t just take our word for it—see what one of our attendees had to say!

Yesterday, our Leadership Summit unfolded into an inspiring and informative day. But don’t just take our word for it—see what one of our attendees had to say!
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Entries now open for Marketing Week’s second annual Talent Trailblazer Award

Marketing Week has teamed up with the Advertising Association for a second year to spotlight organisations that have opened up marketing to diverse talent marketingweek.com/entries-open-t…

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