#Cinedigm rebrands to #Cineverse to reflect expansion from electronic distribution supplier to streaming content and tech company mediapost.com/publications/a…

100K consumers signed up within 36 hours for for #Telly , which offers a free #smartTV in return for extensive personal data collection and always-on advertising on a second screen mediapost.com/publications/a…

Report: #bot driven #CTV ad fraud surged in 2022 #DoubleVerify mediapost.com/publications/a…

Advertising buyer poll confirms shift in targeting tactics, more stress on audio media mediapost.com/publications/a…

#WarnerBrosDiscovery CEO #DavidZaslav argues that rival streaming services must cooperate to create bundled offerings, or have their lunches eaten by Apple, Amazon and other tech giants mediapost.com/publications/a…

#YouTube to bow #unskippable ads, 'pause experiences,' platform announced at its #Brandcast upfront mediapost.com/publications/a…

#Netflix warns UK media partners of likely backlash when #passwordsharing crackdown commences mediapost.com/publications/a…

Warner Bros Discovery's #Max to offer interactive ads, exclusive content sponsorships mediapost.com/publications/a…

#iSpotTV will measure reach mediapost.com/publications/a…

#NBCU offers cross-platform outcome metrics for local marketers, through Innovid platform #CTV #linearTV mediapost.com/publications/a…

#YouTubeTV was the only #payTV provider to add subs during Q1, which saw pay-TV lose the most subs ever in a single quarter, per #LeichtmanResearchGroup mediapost.com/publications/a…

#streaming 's share of total TV viewing time was down in April, for 2nd month, but its 34% share was still larger than cable TV's or broadcast's, per latest Nielsen data mediapost.com/publications/a…

NBCU's #Peacock will be the 1st streamer to exclusively carry an #NFL playoff game mediapost.com/publications/a…

#Amazon #PrimedVideo global subs will fall just 12M short of #Netflix subs by 2028, per #DigitalTVResearch mediapost.com/publications/a…

Ex #ByteDance exec claims China's Communist Party had full access to #TikTok data, and is a 'useful propaganda tool' for Chinese government mediapost.com/publications/a…

#Amazon Fiire Tv devices add NBC/Telemundo local news FASTs mediapost.com/publications/a…

#Netflix to cut spending by $300M following decision to delay US rollout of its paid sharing plan replacing free password sharing mediapost.com/publications/a…

#Google to pay $8M to settle Texas charges that its #Pixel4 phone ads were deceptive mediapost.com/publications/a…

#BET + to launch an ad-supported tier on June 25, coinciding with the #BET Awards mediapost.com/publications/a…

Consumers have reduced the average # of paid & free video services they use, for first time in 5 years. Even growth in uptake of free #FASTS has stalled mediapost.com/publications/a…