Why not try a 55-yard field goal with under 3:00 left? Now a Cincinnati field goal wins it. #AFCChampionshipGame

A4 This is a great question! #ContentChat

Q2 Talk honestly about your community’s challenges and solutions, don’t badmouth your competition, and don’t pretend your sh!t doesn’t stink. #ContentChat

A1 What’s the point of saying anything if no one believes you? Who’s going to come back to a source they don’t trust? #ContentChat

Great group. Erik Costlow - [email protected] definitely knows what he's doing! #Java19 #openjdk

How to learn 10x faster than 95% of people.

A Nobel prize winner’s 4-step guide to learning:

A6 Agree that gaining alignment is critical if everyone will buy into the measurement results #contentchat

A6 Sometimes you have to watch for the popularity contest - people assume a project was valuable because of who executed or socialized it #contentchat

A5 When you fire people from your email list, do they get a severance? #contentchat

A4 If you don't connect content measurement tools, measuring and improving becomes so manual it's essential unmanageable #contentchat

Why is driving a motor vehicle a privilege and owning a firearm a right?

This is the new new new new new new new new low point in the Lakers season #lakers

A3 Think of your experiences as a consumer. If content doesn't resonate for you, you leave. If it does, you want more. #cmworld

A1 Marketers have good intentions, but they can be bad about documenting parameters for personalization: buyer journey, personas, and implementation guides.

The result: lack of shared knowledge, wasted time, and mediocre results #cmworld

A1 So huge!
- Make content creation more turnkey
- Set expectations for others involved
- Create efficiencies so you can do extra fun projects #CMWorld

A4 Identify and understand your audience before you start anything. #CMWorld

A1 I’m impressed by how Geico, Liberty Insurance, State Farm, Allstate, and other insurance companies have turned something so boring into entertainment #CMWorld

A7 I forgot Art of Manliness #cmworld

Podcasts: Everyone Hates Marketers, WTF, Recipe Club, Conan O'Brien Needs a Friend #cmworld

A2 Commit to a cadence you have the resources to support #cmworld