Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it into successful content.
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To climb to the top of Google search results, take a topic-based approach to content planning. Justin Champion, HubSpot’s head of search authority, explains a three-step approach to get you there.
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Improve your business case and your brand’s content and marketing in 2024 with this curated list of helpful statistics from this year’s CMI research.
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Last chance to save 20% on our #ContentMarketing Certification program! Enroll by tomorrow, Nov 30, and unlock a 15-hour on-demand course that will sharpen your content marketing skills and prepare you to earn PCM® credentials from AMA.
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Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the The Humane Society of the United States content team manages year after year. Here’s how @Emilyrhsmith, Content Marketer of the Year finalist, makes it happen.
contentmarketinginstitute.com/articles/emoti…

All the disruption this year have you feeling uneasy about your #Content program? Head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.
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Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.
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There's still time to register for this week's FREE webinar! Can't attend? Sign up to have a recording sent to you. 📼

Special guest: Marc Angelinovich
Principal Product Marketing Manager, Adobe

Register: cmi.media/rh3t

.Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better #VideoMarketing .
contentmarketinginstitute.com/articles/award…

Choose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising topics, from writing and AI to disruption, science, and more.
contentmarketinginstitute.com/articles/timel…

With engagement and web traffic from social platforms dwindling, many marketers question whether to keep investing time, budget, and energy in social media content. Assess what you want from #SocialMedia participation – and how to get it – with these tips.
contentmarketinginstitute.com/articles/rethi…

Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.
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.R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content - and doubled the school's commitment to marketing. Here's a look at his content approach and why he's the 2023 B2C Content Marketer of the Year.
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🎥 How to get your video content to reach its full potential| Ask the #CMWorld Community x.com/i/broadcasts/1…

When customers talk about your brand the way you talk about it, you’re on to something, says Beverly W. Jackson via @EditorStahl.
contentmarketinginstitute.com/articles/evolv…

OpenAI Opens the Custom GPT Floodgates | CMI News x.com/i/broadcasts/1…

Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
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Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your #Content taste buds.
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