We banned a paid-for X ad for Reticare (t/a Sustainable and Responsible Technology) which made misleading claims about the effect of blue light on eyes. Read the full ruling here: asa.org.uk/rulings/tecnol…

This week we banned an ad which failed to disclose significant conditions of entry in a promotion. See how we ruled: asa.org.uk/codes-and-ruli…

Trivia Tuesdays

Test your knowledge on the Advertising Codes and learn more about our advice and training.

If you can substantiate the claim, can you use the phrase “world’s strongest beer” in your advertising?

Learn more at our event on Alcohol Ads, asa.org.uk/event/virtual-…

Calling all marketers in the alcohol industry! Don't miss this opportunity to enhance your knowledge and skills in our virtual training on responsible alcohol advertising on 15 May. We also share our new guidance on alcohol alternatives. Learn more, asa.org.uk/event/virtual-….

Did you know that CAP - the body who writes the UK ad rules - has loads of advice on how to stick to those rules? Give them a follow CAP to stay in-the-know.

This week we didn't ban an ad for the Postcode Lottery as we found that the ad wasn’t likely to appeal to under -18s. Unsure about how the strong appeal rule works? Read our advice here: asa.org.uk/advice-online/…

It's a big year for politics and the democratic process. While UK ads across media have to be 'legal, decent, honest and truthful', political ads designed to influence voters in local, regional, national or international elections or referendums, are exempt from the rules. Find…

The ASA banned an advertorial from the Independent British Vape Trade Association for indirectly promoting unlicenced e-cigarettes. See our decision here: asa.org.uk/rulings/indepe…

This week we investigated four ads and whether they broke UK advertising rules. Three cases were upheld, including an ad from Premier Inn over misleading pricing claims. See how we ruled: asa.org.uk/codes-and-ruli…

We have a whole set of resources on influencer marketing to help marketers and content creators get their ads right and avoid a run-in with the ASA – what’s there not to like? Check out our Influencer Marketing – Key Advice Resources: asa.org.uk/news/influence…

📅 Save the date! Join CAP on 15 May for a virtual training session on advertising alcohol and learn about the new guidance on alcohol alternatives. Gain CPD hours and stay ahead of the curve. Register now! asa.org.uk/event/virtual-…

🌍 Don't miss out on your chance to make a difference! 🌱 Today is the LAST DAY to get 20% OFF our Climate Change and Environment eLearning! Apply code CCE20 online or when requesting an invoice before 5pm! Let's #ActOnClimate together! 🌟Full T&Cs at asa.org.uk/course/climate…

Want to stay up to date with the latest rulings and advice? Sign up to the ASA and CAP 's newsletters: asa.org.uk/newsletter.html

Yesterday we upheld an ad that made medical claims about an unlicensed product for treating symptoms of the menopause. The ad was picked up by our Active Ad Monitoring System, which uses AI to proactively search for online ads that might break the rules, and as of this week it is…

This week we banned three ads in cases which included prescription-only medicine, medical claims about an unlicensed product, and misleading advertising. Read the full rulings here: asa.org.uk/codes-and-ruli…

With the Euro 2024 just ahead, make sure you’re not risking a red card with your sports ads. We have advice available to help you score with your ads: asa.org.uk/news/keep-onsi…

🌍 Happy #EarthDay ! Get 20% off our Climate Change and the Environment eLearning to learn how you can make environmental claims responsibly! Use code CCE20 when purchasing by 5pm on 29 April 2024🌿Full T&Cs at asa.org.uk/course/climate…

Join us on 24 April for a virtual training session on gambling advertising and learn how to market your brand responsibly. Discounts available for group and charity bookings asa.org.uk/event/virtual-…

Today is Earth Day, so take some time to think about the ad rules and the environment, as well as how to get your own 'green' ads right: asa.org.uk/general/climat…

Be wary of non-compliant social media influencers who don't disclose when their ads are ads: asa.org.uk/codes-and-ruli…